Case StudyCaso de EstudioCas d'Estudi
Transforming Training for a Global Automation Solutions Firm
Digitizing Learning to Accelerate Product Adoption and Sales
A global leader in automation and smart building solutions needed to modernize how it trained channel partners on a new line of energy-efficient IoT products. Traditionally reliant on in-person instruction, the company sought a scalable, digital-first training model to equip contractors and engineering firms with the knowledge—and motivation—to promote its latest innovation.
Boosting Sales Through Scalable Digital Enablement
The company’s new IoT product line, while technologically advanced, lacked traction in the market. Channel partners were unfamiliar with its value proposition and technical differentiators, stalling adoption and sales. The company needed a compelling, accessible training solution to turn distributors into informed advocates.
SEIDOR Opentrends was tasked with designing and delivering an end-to-end digital training platform that educated and incentivized partners to prescribe and promote the product. The platform had to support certification, be easy to scale, and deliver measurable business impact.
Key Obstacles Identified
Discovery workshops with SEIDOR Opentrends revealed critical misalignments:
- Inconsistent Messaging: Sales and channel teams were not aligned on positioning, resulting in confusion and low training enrollment.
- Rigid Content Infrastructure: Existing training materials were hard to update and even harder to scale across languages and regions.
- Costly, Outdated Formats: Legacy in-person training formats were expensive, time-consuming, and lacked flexibility in today’s fast-paced environment.
Design-Led, Agile Transformation of the Learning Experience
SEIDOR Opentrends delivered a holistic solution that combined UX-driven design, agile content development, and a digital-first delivery model—all in just 12 weeks.
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User-Centered Design: A seamless learner journey was designed to simplify onboarding, boost engagement, and drive completion.
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Adaptive Learning Itinerary: A flipped-classroom model encouraged active participation, deeper understanding, and faster application of knowledge.
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Rich Multimedia Content: Co-created with client subject matter experts, the training featured video modules, 3D animations, and interactive assessments.
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Go-to-Market Support: A promotional campaign and alumni community were launched to increase awareness, build brand equity, and create an ongoing feedback loop.
Learner's Journey
Agile Multidisciplinary Team
A cross-functional team of 13 experts—including UX/UI designers, content strategists, video producers, marketers, and engineers—collaborated closely with the client’s internal teams. Real-time project dashboards and agile sprints enabled full visibility, faster iterations, and cost savings across UX, QA, and production.
Certifications Up. Sales Up. Costs Down.
The digital training initiative delivered measurable ROI across multiple fronts:
- Lower Training Costs: Transitioning from physical sessions to digital modules slashed training expenses.
- Higher Partner Engagement: Enrollment and certification rates rose significantly, empowering the channel to sell more effectively.
- Improved Market Reach: Unified messaging and targeted campaigns elevated brand visibility across digital platforms.
- Loyalty Through Community: A thriving alumni community became a long-term asset for relationship-building and brand advocacy.
Discover Your Future with SEIDOR Opentrends
Digitizing enablement is no longer optional—it’s a lever for scale, speed, and sales. Investing in flexible, data-driven training platforms not only improves internal efficiency but also directly influences revenue by turning partners into high-impact sellers. Learn more about our Education technology services.