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Experience Design

Experience Design Services follow human-centered UX/UI design methodologies that enable engaging and transformative user experiences, making a digital product or service usable, enjoyable, and accessible.

Human-centered Design for Transformative User Experiences (UX)

SEIDOR Opentrends introduces Fail FastTM, our experience design agency that builds human-centered digital solutions for transformative user experiences. Based on experience design methodologies (e.g. design thinking, rapid prototyping, and more) our digital experts design anything from products and service platforms to entire brands or companies by extracting the user's needs and wants. Our lab works across all industries to provide tailored UX/UI design, growth strategies and drive innovation faster.

Fail FastTM was an idea formed during a two-day offline design thinking workshop in a 12th-century castle in Catalonia, Spain. 

 

Fail Fast Design brand creation in an 12th century castle

 

In 2018 SEIDOR Opentrends became the first global software house to successfully integrate a digital design agency for all its services. 

 

Currently based in the heart of Barcelona, where creativity and innovation run rampant, our design lab is home to 60+ multidisciplinary UX/UI designers, user researchers, and more digital experts. They’re tasked to identify opportunities and build strategies for forward-thinking companies. As a result, we craft intuitive digital products and services for you.
 

5-Day Rapid Prototyping Sprint

We believe in Rapid Prototyping and Agile methodology to derive human-centered design solutions in less than 5 days. This approach keeps companies ahead of the digital curve in one of the most susceptible areas to disruption.

 

5-Day Rapid Prototyping Process

 

Fail Fast Design User Experience Solutions

Fail FastTM work methodology comprises five phases: discovery, ideation, design, validation, and development.  We’ve helped complex organizations across industries reach competitive advantage through:

  • Service Design

  • Product Design

  • Design Thinking Workshops

  • UX/ UI Design

  • Rapid prototyping

  • User research, testing and validation 

  • Seamless mobile and desktop omnichannel user experiences

  • Growth strategies

  • Strategic and ongoing content creation 

A screenshot of Fail Fast Design work page

Some User Experience Client Stories

  • FC Barcelona's Conversion Playbook: To boost digital subscriptions, FC Barcelona used data analysis to improve user flow, added an emotional element, and simplified the process, resulting in a significant conversion increase.
     
  • DKV's Digital Health Deep Dive: DKV used a mixed-method approach combining quantitative surveys with qualitative contextual interviews to understand user expectations for a digital health product, resulting in key insights for improved conversion.
     
  • Base's E-commerce Overhaul: Base enhanced their e-commerce platform by segmenting navigation by gender, adopting a mobile-first design, and using clear product images and DIN typography, which led to exceeding their sales goals.
     
  • Adidas x Base's Virtual Boost: Adidas x Base attracted new young leads by creating a gamified campaign with a mini-game and generative AI visuals, resulting in high user engagement and exceeding lead acquisition goals.
     
  • Supermarket chain Bonpreu Esclat's App Upgrade: Bonpreu Esclat improved their loyalty app with agile methodology, new features like the Savings Jar and Shopping List, and an accessible interface. This resulted in a significant rise in user registration and app usage.
     
  • EACAT's Public Service Transformation: EACAT modernized its digital services for public employees by using a human-centered approach, including interviews and co-creation. The project included a platform redesign and a Design System, focusing on user needs and collaboration.
     
  • MicroBank's Organic Website Design: MicroBank redesigned its website using an organic visual language and navigation based on user types, achieving a fresh, user-centered design that connects with the entity’s values.
     
User Experience Client Success Stories

 

FAQs about Experience Design Services

What is experience design and why is it important for digital products and services?

Experience design is applying human-centered UX/UI design methodologies to create engaging and transformative user experiences for digital products and services. This can involve anything from user research and prototyping to visual design and user interface (UI) development.
It is important because it focuses on making products and services usable, enjoyable, and accessible to users, ultimately enhancing customer satisfaction and driving business success.

What are the different types of experience design services?

There are many different types of experience design services, but some of the most common include:

  • User experience (UX) design: Designing products and services that are easy to use and enjoyable.
  • User interface (UI) design: Designing the look and feel of a product or service.
  • Service design: Designing the customer experience for a service-based business.
  • Brand experience design: Creating a consistent and memorable experience across all brand touchpoints.

How does SEIDOR Opentrends approach experience design and what sets them apart?

SEIDOR Opentrends pioneered the integration of an in-house digital design agency for all its services successfully, Fail Fast Studio. A lean team of award-winning designers and digital experts leverage rapid prototyping and Agile methodology to deliver human-centered design solutions quickly, keeping companies ahead of the digital curve.

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