SEIDOR ACQUIRES OPENTRENDS

FORTIFYING ITS CLOUD APPLICATION TRANSFORMATION STRATEGY

NEWS RELEASE
CONTACT SPAIN
Ainhoa Leyton | +34 667631681 | aleyton@atrevia.com 
Josep Maria Vialis | +34 659170143 | jmvialis@atrevia.com

CONTACT U.S.
Marc Corsi | +1 415-896-1515 | adpower7676@gmail.com 

PALO ALTO, Calif. – September 15, 2022 – SEIDOR, a leader in business technology consulting, today announced a definitive merger agreement to acquire Opentrends, an integrated digital transformation company specializing in cloud applications, customer experience solutions, and digital product design and development. This acquisition solidifies the strategic vision and alliance of both companies.

The business technology consulting firm is enhancing its expertise in adopting new technologies, such as Artificial Intelligence (AI),  the Internet of Things (IoT), and in areas such as Smart Cities or the Connected Car. In addition, both companies are consolidating their commitment to innovation, design, and digital product development, which is the main focus of Opentrends.

Opentrends has a high degree of specialization in the public sector and large multinational companies in areas including banking, automotive, education, manufacturing, and consumer goods.

This merger further reinforces SEIDOR's presence in the USA and allows SEIDOR to expand its multinational capabilities in developing applications and servicing its clients globally.

SEIDOR will also expand its offering with Opentrends' digital agency services. Opentrends operates under the name Failfast and specializes in user experience (UX), visual design (UI), creativity, and digital content.

The current Opentrends management team will lead the area resulting from the operation dedicated to the development of advanced applications in the cloud, which will have a team of more than 500 professionals. Likewise, based on the data at the end of 2021, the aggregate annual revenue of the new unit exceeds 50 million dollars. In the words of Josep Benito, CEO of SEIDOR, “The integration of the Opentrends management team and consultants in SEIDOR allows us to continue driving our growth in specialized areas, such as the development of cloud applications and digital transformation, offering customers the best technology services in the market, as well as strengthening our international capillarity, thanks to our direct presence in India and the USA”.

Xavier Buscallà, CEO of Opentrends Inc. and director of SEIDOR's new business unit, said that “our integration into SEIDOR realizes the prime opportunity to grow our business and provide higher value to our current and new clientele, with a focus on application architecture and the transformation of solutions in the cloud”. “This merger gives recognition to our successful track record, and will also accelerate the professional development of both Opentrends and SEIDOR teams”, Buscallà added.

With this deal, SEIDOR continues to strengthen its partnership with Opentrends' main international technology providers, including AWS, Google Cloud, Microsoft, Adobe, Liferay, and Drupal.

SUMMARY:

• The business technology consulting firm SEIDOR becomes a majority shareholder of the company specialized in digital transformation solutions OPENTRENDS. 
• OPENTRENDS has a 15-year track record and presence in Palo Alto, California as well as  Barcelona, Madrid, Palo Alto and Kerala (India).
• With this transaction, SEIDOR combines its capabilities with those of Opentrends in a new unit, made up of over 500 professionals, that will provide advanced cloud application services.
• With this union, both companies reinforce their commitment to innovation, design and digital product development solutions.

About SEIDOR

SEIDOR is a technology consulting firm that offers a comprehensive portfolio of solutions and services in innovation, customer experience, ERP, analytics, employee experience, cloud, workplace and cybersecurity. With a turnover of 606 million euros in fiscal year 2021 and a workforce of more than 7,500 highly qualified professionals, SEIDOR has a direct presence in 41 countries in Europe, Latin America, the United States, the Middle East, Africa and Asia, serving more than 8,500 customers. The consulting firm is a partner of the main technology leaders, including SAP, Microsoft, IBM, Adobe, Salesforce, Google, AWS and Cisco. www.SEIDOR.com

About OPENTRENDS

Opentrends, Inc. is a global digital transformation firm with a unique approach to designing software around users first and systems second. It has established a track record of success with many of the world's top companies and now holds full trust in its ability to design, develop and deploy complex software innovations into organizations and drive growth. Located in Palo Alto, Barcelona, Madrid, and Kerala, Opentrends provides custom software development and integration, implementation, and adoption of advanced technological solutions across sectors. www.opentrends.us