Mobile first design improves food & beverages leader brand experience

Gallina Blanca (GBFoods brand), a European leader in Food & Beverages serving 1+ million consumers, has been able to improve their client’s brand experience, increase engagement and obtain more spots in search engines by modernizing their Spanish and Italian portals. Gallina Blanca’s page is one of the most popular recipe portals in Spain, hosting more than 30k recipes and 1 million users monthly.

Agile methodology, Azure technology and Mobile-first design

Methodology

Opentrends’ signature agile methodology was used in this project, which was reflected in the completely self-managed and multidisciplinary team involved.

Continuous product evolution reports were handed in at an increasing and iterative rate, applying the lean methodology in order to reduce time, eliminate reworking and interferences, and prioritize the handing-in of the most valuable products. Opentrends' applied tight interlocution and implication in the product definition, and incorporated a Scrum Master to the project in order to restrict viability and assess the cost of the solution.

Technology

Opentrends suggested using Drupal as a CMS to be able to develop a mature product, providing high levels of flexibility. As well as a modular design and components adapted to each necessity, the thematic system makes it easier to include a personalized design within the interface design. 

As for the cloud architecture, the platform designed by Opentrends was ready to profit from the PaaS services provided by Microsoft Azure, including Azure Web Apps. 

At the end of the project, more than 40k pages were migrated from earlier Gallina Blanca and Star portals to the newly created portal.

Design by our in-house Fail Fast Studio

• Content-first focus, UX writing and SEO-driven.

• Kitchen Guerrilla Test with which we obtained relevant data to create the recipe page. We did user testing with a number of cooks, a mobile phone, ingredients for a simple recipe and a fast prototype.

• Mobile-first design: More than 70% of users access Gallina Blanca's website from their mobile phones. Google thus indexes first the web pages with mobile content. This is why we re-thought the web design from a perspective that prioritized mobile design. 

• Co-design and Agile: In order to accelerate the time-to-market of the web portal, we prioritized hands-in side-by-side with the Gallina Blanca team with two co-creations at the beginning of the project. Once all the redesign phases were split up and laid down, we followed the best known of Agile methodologies: Scrum. We generated continuous value during the entire redesign phase. 

• Used techniques: Research, user testing, ecosystem map, fast prototyping, UX & UI design and branded content.

Why did GB Foods trust Opentrends?

• Given its extensive years of experience with Drupal
• Advance knowledge of PaaS services and previous work on it
• Differential value in the graphical aspect, oriented towards a mobile-first approach. 

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